The article is from: Souhang.com

At around 3:30 p.m. local time on August 25th, a fire broke out in a warehouse at the Port of Hamburg, Germany's largest port, causing an explosion and injuring several people.

Local police said on social media that the explosion caused debris to scatter onto a nearby highway, and the police closed the relevant sections in both directions. According to German media reports, the road closure led to long queues of vehicles waiting for up to 12 kilometers.

The fire department told the media that the cause of the accident might be a car parked in the warehouse catching fire. The fire spread due to the explosion of multiple pressure gas tanks in the warehouse. It is speculated that the gas tanks contained nitrous oxide. The fire department dispatched multiple fire engines and ambulances and evacuated the people.

According to pictures taken by local media, several warehouses and container yards nearby were also affected by the fire, and further explosions and fires occurred.

The local fire department said, "The main fire has been extinguished, but there are still small fires. The small fire near the container yard is under investigation to see if it will cause further fires."

At present, the major fire that occurred in Hamburg has been basically brought under control, and the closure of the A1 highway has been lifted. Only the streets around the fire site remain closed.

The Port of Hamburg is located in Hamburg, a city in northern Germany. It is the largest comprehensive port in Germany, the third largest general port in Europe, and one of the world's important sea-rail intermodal hubs.

Hangbao reminds all shippers and freight forwarders that after shipment, they should pay attention to the tracking information of the goods and subscribe to the alerts of abnormal cargo status to avoid losses caused by cargo delays

The global wind direction has reversed! Temu is undergoing a major clean-up in the US, and its expansion in Europe is speeding up...

The article is from: Cross-border Knowledge

Recently, Temu's US site has suddenly witnessed a large-scale wave of account suspensions, directly targeting registered stores that use false materials. Many sellers lost their stores overnight. All their products were taken off the shelves and could no longer be restocked. Users could no longer browse and purchase.

This is already the second round of "QR code scanning campaign" by Temu this year. The compliance threshold for platforms is constantly rising, and the survival shortcut of relying on false information to enter is being completely blocked.

Temu's domestic store in the US suffered a "compliance purge"

Starting from August 18th, a large number of Temu stores in the United States have been banned by the platform due to violations of registration information. The penalty takes effect immediately. The store is shut down and all business rights are frozen, leaving almost no room for leniency.

Although the seller has a six-month appeal period, the appeal conditions are extremely strict: the legal representative needs to hold their identification to take a video and verify the recorded video in combination with the Google Maps address. The process is complex and the approval rate is extremely low.

This is not the first time Temu has made a move. As early as March this year, the platform had carried out large-scale scanning of accounts in response to the issue of false information. More than five months have passed, but the intensity of the review has not decreased but increased instead.

Despite the inherent traffic and operational advantages of local stores, many sellers still attempt to "take advantage of loopholes" and enter illegally. This account suspension once again serves as a wake-up call: Cross-border operations must be in compliance.

The situation of Temu in North America is not optimistic. Externally, there is resistance brought about by the tightening of tariff policies; Internally, although the full hosting model in the US region has gradually resumed listing, the overall weight has been reduced, and the review for sensitive categories has become stricter.

Various compliance issues keep emerging, which are restricting the long-term development of the platform. This "self-examination" can be regarded as both a clean-up and an effort made by Temu to consolidate its position in the North American market.

However, while its business in North America is contracting, Temu has not slowed down its pace of globalization, especially in the European market, where it is accelerating its expansion at full speed.

Europe has become a new growth point for Temu

Temu is stepping hard on the gas and expanding at a high speed in Europe. Its active users have exceeded 120 million, and it is expected that the annual GMV will reach 58 billion euros, a year-on-year increase of 45%, with an astonishing growth trend.

Logistics has become a key fulcrum for Temu to break into the European market. Since its inception, the platform has been closely focusing on "logistics experience" to promote localized operations and has been vigorously promoting semi-managed and "book-to-book" models.

At present, Temu has launched semi-managed services in 27 countries and implemented "book-to-book" services in 13 countries, along with convenient tools such as "One-click Sell across Europe", continuously deepening logistics service cooperation.

Recently, TEMU has expanded its cooperation with Austrian Post. Within this year, it will launch PUDO (Convenient Pick-up and Delivery Service) in Central and Eastern Europe, covering countries such as Austria, Hungary, and Bulgaria. This service enables consumers to self-collect and send parcels at convenience stores and parcel lockers, significantly enhancing the flexibility of delivery.

In addition, Temu has signed a memorandum of understanding with DHL Group, under which DHL will provide professional logistics support for its European "local-to-local" model.

Temu predicts that 80% of its sales in Europe in the future will come from local fulfillment merchants, and its operations in Europe are continuously deepening towards localization.

Compliance and localization have become the core of cross-border operations

On one side is the increasingly strict compliance review in North America, and on the other is the rapidly growing localized ecosystem in Europe. Temu's dual-track development also indicates that cross-border e-commerce is entering a new stage: the era of wild growth has come to an end, and compliance and refined operation have become the key.

For sellers, adhering to the bottom line of compliance is a fundamental requirement for business operations. No matter which market one enters, genuine information and standardized operations are necessary ways to deal with the risks of review and account suspension.

At the same time, differentiated operation and localization capabilities are becoming increasingly important. For instance, European consumers attach great importance to the timeliness and experience of logistics. Sellers need to adapt to models such as "book to book" to ensure the efficiency of order fulfillment.

This requires sellers not only to select products accurately, but also to have a deep understanding of the rules, infrastructure and user preferences of different markets, so as to achieve business strategies that truly fit the region.

Temu's globalization process is still ongoing, with platform rules becoming increasingly detailed and operations focusing more on localization. Only those sellers who go with the flow, comply with regulations as early as possible and actively lay out localization can walk more steadily and further in the fierce cross-border competition.