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One Exhibition, Two Pavilions, Igniting the Venue | Yiyang International Shines at the 6th China Cross-border E-commerce Fair
2026-03-19

On March 18, the 6th China Cross-border E-commerce Fair (hereinafter referred to as "Cross-border Fair") grandly opened at Fuzhou Strait International Conference & Exhibition Center. The fair attracted more than 3,000 top industry enterprises including suppliers, cross-border sellers, e-commerce platforms, logistics companies and technical service providers.

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As a benchmark enterprise in the US-line logistics sector, Yiyang International made a high-profile debut in the form of "Two Pavilions in One Exhibition" for the first time. With its highly recognizable brand image, professional expert team and interesting interactive activities, Yiyang International attracted numerous exhibitors and guests to stop by, becoming a focal point of the fair.


One Exhibition, Two Pavilions Demonstrating Brand Strength


In this Cross-border Fair, Yiyang International broke the routine and set up booths in two core exhibition halls (2F57/3G30), comprehensively showcasing one-stop US-line logistics solutions.

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As a professional service provider deeply engaged in US-headquarter logistics, Yiyang International relies on a modern warehousing system, digital logistics management platform and professional operation team to provide customers with one-stop solutions covering international transportation, overseas customs clearance, warehousing & distribution and last-mile delivery. Its core businesses include sea shipping & parcel, sea shipping & trucking, commercial & private trucking, and overseas warehouse one-piece delivery.

Yiyang International has established multiple branches in core economic zones such as East China and South China, committing to becoming a new benchmark for the most trustworthy cross-border logistics service platform and helping Chinese brands go global.


Professional Services Winning Customer Recognition


During the fair, Yiyang International's booth was extremely popular, with its professional team providing one-on-one consultations for visiting merchants.

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"We have focused on US-line logistics for many years and accumulated rich experience in service operation capabilities and professional solutions," introduced the on-site person in charge. "We hope more cross-border sellers can learn about our professional capabilities through this fair."

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An endless stream of merchants came for consultations, and many customers showed strong interest in Yiyang International's service model and its commitment to service guarantees.

Mr. Zhang Zhixin, General Manager of Yiyang International, was invited to give an exclusive interview, deeply interpreting the company's business layout and industry insights.

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He shared in-depth insights on "Changes in Pain Points and Anxieties of Cross-border Enterprises", and carefully analyzed key issues such as difficult logistics cost control, unstable warehouse space during peak seasons, and high compliance risks in US customs clearance.

He pointed out that customers' concerns have shifted from "simply pursuing low prices and timeliness" to "valuing more the stability and compliance of the entire logistics chain, as well as the completeness of after-sales supporting services such as returns and exchanges", placing higher requirements on logistics providers' comprehensive solution capabilities.

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This is Yiyang International's first participation in the Cross-border Fair. Mr. Zhang Zhixin stated: "Fuzhou's cross-border industry is vibrant, with precise customers and unexpectedly efficient communication. We have already connected with cross-border sellers focusing on the US market, as well as foreign trade factories and trading companies with stable cargo volumes in Fuzhou and surrounding areas." This has further strengthened Yiyang International's confidence and determination to help Chinese brands go global.


Creative Interactions Igniting Pavilion Enthusiasm


In addition to professional service displays, the interactive sessions carefully planned by Yiyang International were also brilliant. Gashapon machine lucky draws and scratch-off lottery draws were held one after another, highly favored by exhibitors and guests. Sun umbrellas, exquisite ornaments, dolls and other gifts were widely popular.

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The scan-code-to-get-drinks activity became an on-site "energy supply station", and cups of icy drinks quietly narrowed the distance between the enterprise and merchants.

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Notably, the King's Series Cosplay team in distinctive costumes shuttled through the pavilions, forming a beautiful and dynamic scenery. It attracted many exhibitors to stop for photos, instantly igniting the pavilion's atmosphere and further enhancing brand exposure and on-site popularity.

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Cross-border logistics is an important link connecting Chinese manufacturing with global consumers. Yiyang International will continue to deepen US-line services, focus on the unique needs of different customers and industries, provide more stable and efficient supply chain solutions, and help more Chinese brands go global.

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We will successively appear in a series of heavyweight exhibitions in the future, so stay tuned!


Power Brands Global! Pro Cross-border Logistics,China-US Direct Line.

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